Campaigns are an organized course of action to promote a goal through all available types of media. Direct mail to email and everything in between.

Get your audience excited about what you’re doing! Do it with a campaign!

Client: Eastern Idaho State Fair (EISF)
Theme: It’s FAIRtastic
The Challenge: The goal was to showcase that nothing—absolutely nothing—compares to the unique, over-the-top experience of EISF. From the wild rides to the deep-fried food, the mission was clear: convince people that this level of fantastic can only be found at the fair.
My Role: Design ringmaster. I had to whip up exciting visuals and messaging that screamed, “You won’t find this kind of fun anywhere else!” Bold designs, and a flair for the dramatic were my tools of choice.
The Solution: We leaned into the FAIRtastic theme hard. The designs were packed with bold colors, giant fonts, and energetic layouts that showed off everything fantastic about EISF—from monster trucks to funnel cakes. The messaging? Playful and a little over the top. Because why not? It’s not just fantastic, it’s FAIRtastic!
Results: Attendance spiked. No one could escape the hype—and more importantly, no one wanted to.

Client: Eastern Idaho State Fair (EISF)
Theme: Eat It Up!
The Challenge: A celebration of the mouthwatering fair food, but with a twist. It wasn’t just about the deep-fried goodness, it was also about the epic concerts, crazy rides, and unique experiences that only come with fair season. We needed to create a campaign that made people drool, laugh, and race to the fairgrounds.
My Role: Creative chef and hype artist. My task was to serve up irresistible visuals and playful messaging that made people want to eat up everything the fair had to offer—food, fun, and all.
The Solution: We cooked up vibrant, drool-worthy designs that highlighted the food as the star of the show—think giant turkey legs, gooey cheese, and cotton candy mountains—but we didn’t stop there. Bold fonts and playful layouts showed off concerts, monster truck rallies, and other “can’t miss” fair events. The message was clear: Eat it UP! because this feast of fun only happens once a year!
Results: Crowds devoured it. Attendance surged, concession lines stretched, and every event was packed. People came for the food, stayed for the fun, and left with full hearts (and bellies).

Client: Eastern Idaho State Fair (EISF)
Theme: Taste The Fun!
The Challenge: The theme Taste The Fun! was all about showcasing the eye-widening, jaw-dropping delights of the fair. Yes, the food was a major player (fried, cheesy, sugary—you name it!), but so were the insane concerts, thrilling rides, and one-of-a-kind experiences. Our challenge? Make people crave the fair’s unique combo of finger-licking good food and heart-pumping fun.
My Role: Fun ambassador and design chef. I needed to serve up visuals that made fairgoers’ eyes pop with excitement and their stomachs rumble in anticipation. My task was to bring the magic of the fair to life in a way that no one could resist.
The Solution: We dished out bold, mouth-watering visuals of the food—think towering burgers, deep-fried wonders, and sugary delights—paired with the adrenaline-fueled action of concerts, monster trucks, and crazy carnival rides. The designs were eye-popping, bright, and full of energy, with cheeky copy to remind everyone that the fair wasn’t just a place to eat—it was a whole experience they could taste.
Results: Crowds were wide-eyed, excited, and hungry for everything the fair had to offer. The mix of fun and food was irresistible, and fairgoers showed up in droves to taste not just the food, but the entire mind-blowing fair experience.

Client: Eastern Idaho State Fair (EISF)
Theme: Happy Together
The Challenge: The theme Happy Together was all about uniting the fair’s most iconic attractions—agriculture, concerts, food, and fun—into one unforgettable experience. The fair needed to feel like a celebration of everything that brings people together, whether they’re biting into a corn dog, dancing to live music, or admiring the prize-winning livestock. Our challenge? Design visuals that radiated this sense of joyful connection and showcased every aspect of the fair.
My Role: Unity maker and celebration designer. My mission was to create imagery that linked all elements of the fair, so that every ad and flyer invited people to join in on the shared excitement of Happy Together.
The Solution: The design was a blend of colorful, celebratory visuals featuring families, friends, and community members coming together. I crafted layouts with friendly, bright icons representing each part of the fair—bustling food stands, concert stages, agricultural displays, and thrilling rides—all arranged in harmony. Cheeky, playful headlines tied it all together, celebrating the joy of being together at the fair, and connecting agriculture, food, and fun into one big, inclusive experience.
Results: The campaign struck a chord with fairgoers, who embraced the theme and came out to be “Happy Together.” Attendance grew, with record crowds across concerts, food vendors, and agricultural displays. The theme brought out a true sense of community spirit, making the fair an even more meaningful event for everyone involved.